Kerala has emerged as the most acclaimed tourist destination of the country in the recent past. World Travel and Tourism Council has selected Kerala as a Partner State. National Geographic Travel after 2 years of research has chosen Kerala, as one of the 50 must see destinations of a lifetime. Kerala has been stated as one of the 10 paradises of the World. The other acclaims received by Kerala Tourism include;

• One of the 100 great trips for the 21 st Century, by ‘Travel and Leisure'
• One of the ten hot spots for the millennium, by ‘Emirates Inflight Magazine'
• One of the best breakfast in the world, by ‘Travel & Leisure'
• One of the ten love nests in India, by ‘Cosmopolitan'
• One of the six destinations of the millennium, by ‘Khaleej Times'

Kerala has also been awarded the Best Performing State Award for the year 1998-99, 1999-2000 and 2000-2001 by ‘Government of India' for achieving rapid growth, development and advancement in the tourism sector. Kerala Tourism has also won the Best Performing State Award instituted by Outlook Traveller for the year 2000-2001.